HomeVida Media and Films, formerly known as the HomeVida Integrity Film Awards, has called for stricter content censorship policies and collaborative oversight from regulators, platforms, and stakeholders to combat the spread of violent and inappropriate content online.
Speaking during a roundtable event held in Lagos with past beneficiaries of the platform, Lucy James Abagi, Chief Executive Officer of the Public and Private Development Centre (PPDC), emphasised the urgent need for reform in Nigeria’s entertainment and digital content space. She highlighted the increasing accessibility of content creation tools, stating, “There’s no law stopping you from using your phone to post anything online.”
Abagi noted that while the film and video regulatory bodies have frameworks in place, they are insufficient on their own.
“Strong partnerships with creative guilds and associations are critical to ensuring that harmful and inappropriate content is not circulated unchecked,” she added.
The event marked the official relaunch and rebranding of HomeVida, which was initially established 15 years ago to convert community development stories into compelling films. Over time, the initiative evolved into a full-fledged talent incubator, training over 1,000 creatives through masterclasses and recognising outstanding storytelling through annual film awards.
Following a temporary shutdown due to donor funding challenges, the initiative has now been re-registered as HomeVida Media and Films. With this rebranding, the platform is shifting focus toward sustainable operations through diversification, public-private partnerships, and digital monetisation.
“This re-launch is not just about restarting the platform. It’s about evaluating what worked, what didn’t, and how we can co-create a better future with those who went through our programmes,” Abagi said.
HomeVida is also exploring expanded digital distribution through platforms such as YouTube, Netflix, and TikTok. With over 45 short films currently available online, the platform aims to reach a wider audience and amplify responsible storytelling. Plans are underway to relocate its headquarters from Abuja to Lagos to better connect with industry stakeholders.
Key areas of focus moving forward include: Promoting responsible content and censorship in music and film; Partnering with the Nigerian Film and Video Censors Board and Ministry of Communications; Championing digital storytelling on issues such as gender-based violence, misinformation, and social justice; Supporting alumni who have become professional content creators; Attracting donor and investor funding for long-term sustainability and monetization.
The roundtable also explored the broader role of the internet in empowering marginalised voices.
“We are leveraging the power of the internet to push policy, amplify community issues, and ensure no one is left behind,” said Abagi.
Participants shared optimism about HomeVida’s new direction and offered feedback on how to expand its influence across Nigeria’s dynamic entertainment and civic engagement landscape.
HomeVida plans to convene further sessions with private investors and international partners, reinforcing its mission to tell Nigerian stories authentically and responsibly by Nigerians, for a global audience.
