Grammy-winning Afrobeats star Burna Boy has been unveiled as the new global ambassador for premium sportswear label ON, marking a powerful intersection of music, fashion, and culture.
ON, known for its sleek performance gear and innovative designs, says Burna Boy represents the energy and originality at the heart of its brand. With his bold style, global influence, and unapologetic authenticity, the Nigerian superstar is seen as the perfect fit to carry the brand’s message to new audiences.
The partnership positions Burna Boy alongside a growing list of cultural icons who are redefining how sportswear connects beyond athletics, shaping lifestyle and identity on a global scale.
Fans have already embraced the news, calling the collaboration a natural match between Burna Boy’s larger-than-life persona and ON’s mission to merge comfort, performance, and style.
As Afrobeats continues to make its mark worldwide, this new role highlights Burna Boy’s status not only as a music powerhouse but also as a global tastemaker driving culture forward.
🚨Burna Boy joins sportswear brand ON as their global ambassador. pic.twitter.com/uaSsvjljxe
— HYPETRIBE (@hypetribeng) September 4, 2025
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