Abati Adeotan Abidemi, widely known as Abatiade, is one of Nigeria’s rising stars who wears many hats: actor, skit maker, dancer, fashion entrepreneur, and social media influencer. Best known for his engaging skits and strong presence on TikTok, where he ranks among Nigeria’s top 20 influencers, Abatiade is also the founder of Focus 24/7, a fast-growing streetwear brand. Though he’s active in several creative spheres, his first and deepest passion remains acting. In this exclusive interview, Abatiade opens up about his journey into acting, the inspiration behind his skits, the challenges in the Nigerian entertainment industry, and his vision for the future.
You’re known as a multi-faceted creative — a fashion entrepreneur, dancer, TikTok influencer, and even a budding politician. But let’s talk about acting. Where did that journey begin for you?
Acting is actually where it all started for me. Long before social media or fashion, I found myself drawn to storytelling. I used to mimic characters from movies as a child, and that naturally evolved into drama performances in school. I was that student always involved in school plays. It wasn’t just a hobby; it became a passion. Acting is my first love, and even with everything I do now, I always find my way back to it.
You’ve made a name for yourself as a skit maker on TikTok and other platforms. How did you transition from acting into skit creation?
It was a smooth transition, honestly. Skit-making is just a new way of acting — short, relatable scenes that connect with people. Social media gave me the freedom to create without waiting for big auditions or movie roles. I could write my own scripts, direct, act, and put it out there instantly. It started as fun, but when I saw how people reacted and related to my content, I knew I had found a powerful platform to entertain and educate.
Your skits often blend humor with social commentary. Was that intentional from the beginning?
Absolutely. I believe laughter can open minds. I use comedy to reflect everyday struggles, from relationships to societal issues. It’s not enough to make people laugh; I also want them to think. If someone watches a skit and sees themselves in it, or learns something new, then I’ve done my job. Art should always mirror life, even in the funniest ways.
As someone building a brand in acting and content creation, what challenges have you faced in Nigeria’s entertainment scene?
A lot, to be honest. First, it’s the struggle for visibility, especially if you’re not from a wealthy background or don’t have connections. Then there’s the pressure to always “go viral,” which can sometimes push people to lose their originality. Also, actors and content creators often don’t get the respect or pay they deserve. But for me, I’ve always focused on growth and authenticity. If your work is real and consistent, it will speak for you.
You’re also a trained graduate. How has your education influenced your career as a performer?
I graduated from Kwara State University (KWESU) in 2020, and I can say school taught me discipline and how to manage pressure. While studying, I still found time to create content, act, and even dance. Winning Best Dancer at the 2020 KWESU SUG Awards was a highlight for me. Balancing academics with creativity trained me to juggle responsibilities, which is what I do every day now, managing acting, my brand, and other pursuits.
Many of your fans know you as the founder of Focus 24/7, a streetwear brand. How do you balance fashion with acting and skit making?
Everything I do feeds into the other. Acting gave me a platform, TikTok gave me visibility, and fashion gave me identity. Focus 24/7 is an extension of my personality — bold, youthful, focused. I create content wearing my designs, and that promotes the brand. So, I don’t see them as separate hustles. They’re all connected.
Your growth on TikTok has been impressive. Do you see skit-making as a long-term path or just a phase?
Skit-making is part of the bigger picture. I see it as a stepping stone to bigger acting roles in Nollywood, and even internationally. It’s already opened doors, but I want to go further, take on more challenging characters, maybe even direct. The dream is to star in films that make it to Netflix, cinemas, and beyond. Skits are where I sharpen my tools.
What do your parents think of your career now, especially with all the success you’re gaining?
(laughs) At first, they were shocked. When I said I wanted to act and dance, my mum thought I was joking. She asked if I meant traditional dancing! But when she saw my videos and the love I was getting, she became my biggest fan. Now she even shares my content. That kind of support means everything.
Who inspires you in the acting and comedy space?
In Nigeria, I respect people like Nedu, Mr Macaroni, and Bimbo Ademoye — they bring so much life into their characters. Internationally, I look up to people like Kevin Hart and Donald Glover. They’re multi-talented and never boxed in, just like I aim to be.
Final words for young Nigerians who want to go into acting or content creation?
Don’t wait for permission. Start with what you have. Your phone, your story, your ideas — that’s all you need. Stay consistent, stay true to yourself, and keep improving. Fame doesn’t come overnight, but impact lasts forever.
